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In 1914, IBM introduced a simple one-word slogan for its company: THINK. Then in 1997, Apple offered a refined version of the same motto that challenged norms and revitalized a moribund company: Think Different. Now, in 2025, if one were to look for a catchy, industry-redefining slogan worthy of tech behemoth Google, one might struggle to find a better one than Let AI Do the Thinking for You.
Evan Spear is a Morning Dispatch Reporter, based in Washington D.C. Prior to joining the company in 2026, he graduated from the University of Chicago with degrees in history and political science. He has previously interned at The Dispatch and CNN. When not writing for The Morning Dispatch, he is probably playing golf, reading a book, or trying (and failing) to find a place to swim.
