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In 1914, IBM introduced a simple one-word slogan for its company: THINK. Then in 1997, Apple offered a refined version of the same motto that challenged norms and revitalized a moribund company: Think Different. Now, in 2025, if one were to look for a catchy, industry-redefining slogan worthy of tech behemoth Google, one might struggle to find a better one than Let AI Do the Thinking for You.
Evan Spear is a former intern at The Dispatch and a senior at the University of Chicago studying history and political science. When not writing and reading, he enjoys playing golf, running, and watching sports.
