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It’s never a good sign when a phrase is composed of brands. Take the elocution “You can now Klarna your DoorDash Chipotle.” Chipotle, most readers will know, is a popular fast-casual burrito place; DoorDash is a food delivery service. “Klarna” is the verbified form of a “buy now, pay later” (BNPL) service that allows users to delay paying for their purchases without (initially) any interest.
Charles Fain Lehman is a contributing writer at The Dispatch, fellow at the Manhattan Institute, and senior editor of City Journal.
