“What would Frank do?”
Men have pondered this question since 1942, when a 27-year-old Francis Albert Sinatra became America’s first true pop star. The answer to that question became obvious soon after he hit the big time: He would have as much fun as possible. “You’ve gotta love livin’, baby, cause dyin’ is a pain in the a**!” he once quipped, summarizing a philosophy we could all probably use a little of right now.




