Words are magic, and magic, historically, was largely made up of words. There is, of course, the “magic word,” which isn’t always “please,” and mumbo-jumbo words such as “abracadabra,” and old magical traditions having to do with “true” or “hidden” names. Secret true names are a thing in Kabbalah, in Plato, in cultures ranging from Germany to Egypt, from the story of Rumpelstiltskin to the plot of Turandot. It is pure superstition, of course, but ancient and honorable superstition. But the just-right word can be a powerful thing, as Mark Twain famously observed: “The difference between the almost right word and the right word is really a large matter—it’s the difference between the lightning bug and the lightning.”
Weird?
Yup.



