While most of the attention in the 2024 GOP primary right now is on Donald Trump vs. Ron DeSantis, the battle worth watching is the shadow primary between Trumpism and Reaganism. A key to understanding this comes from Nikki Haley’s top consultant and former deputy at the United Nations, Jon Lerner, who argues, “the fundamentals of campaigns are more the same than they are different over the years.”
Why Reaganism Can Beat Trumpism in 2024
Haley and the rest of the field are making the same bet.

Nikki Haley speaks to the crowd at a town hall in Urbandale, Iowa, after announcing her candidacy for president. (Photo by Greg Hauenstein/SOPA Images/LightRocket/Getty Images)
Nikki Haley speaks to the crowd at a town hall in Urbandale, Iowa, after announcing her candidacy for president. (Photo by Greg Hauenstein/SOPA Images/LightRocket/Getty Images)



